Usability That Works: International Training in Usability and User Centered Design Skip to main content

PERSONAS: BRINGING USERS TO LIFE

Creating and using personas to improve usability
Personas are an increasingly popular technique to manage and share user research - a low-cost, high impact way to make users come alive for the entire team. They help us communicate what we know about the people who use our products in an engaging, efficient way.

“Another great day, well worth attending. Able to take what I've learned and apply it to my work. Subject held my attention right through the day.”

“A real eye opener”

Outline of the Course

  1. Introduction
    What are personas and how do we use them. How do personas fit into a user-centered design process
  2. Creating personas
    Understanding the user research data needed to create personas and identifying the personas that are right for your project
  3. Designing with personas
    Writing scenarios that reveal persona goals, information needs and preferences and generating design ideas from personas
  4. Usability evaluation with personas
    Using personas for usability testing. Practice a personas walk-through
  5. Communicating with personas
    Sharing personas and the knowledge they represent with the entire team


The two day version expands the practical exercises and adds additional focus on how to use personas in the design process.

 

Duration

One Day

A two-day version of this course is also available

Who Should Attend

Designers, technical communicators, usability professionals who want a better way to do user analysis

Benefits

You will leave with a process and techniques you can put to use in your own work immediately, including:

  • Gathering information about your audience
  • Creating personas representing key audience groups
  • Understanding usability goals
  • Writing scenarios for the personas
  • Developing design ideas that connect to user needs
  • Using personas throughout the design and evaluation process

Instructors

Whitney Quesenbery
Caroline Jarrett
Dana Chisnell

Book This Course

To book a course, contact any of our instructors. We’ll arrange a convenient date with you.

 

 

 

Usability That Works logoUsability That Works is a partnership of
Apogee, Effortmark, Information & Design and Whitney Interactive Design
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